ChannelCon, reimagined for today's channel.

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Make your membership count

Your GTIA membership includes ChannelCon registration for your entire company—and today’s ChannelCon is built for the challenges ITSPs face today.

Register Your Team for FREE

Why ITSPs Return to ChannelCon

ChannelCon is where the IT channel community connects like no place else—and this year, we're delivering more.

More depth, more relevance, more practical insight you can apply the moment you return to your business.

Powered by GTIA, ChannelCon continues to evolve with:


Deeper peer collaboration
Stronger ITSP focused education
Conversations around today's business realities
More practical, vendor neutral content

Built For Today's ITSP Challenges

Today’s ChannelCon experience delivers education built by and for the channel—practical, peer-informed, vendor-neutral and directly applicable to the business you're running today.

ITSP Challenge

What You’ll Gain at ChannelCon

Keeping up with AI and rapid industry change

Practical insights and real-world perspectives from peers who are building AI practices

Standing out in a crowded market

New ideas around positioning, growth and service differentiation

Navigating security and operational complexity

Vendor-neutral education and practical operational strategies

Growing profitably

Conversations focused on pricing, efficiency, maturity and scaling

Feeling disconnected from the broader industry

Opportunities to connect with peers, partners and the channel community


Ready to explore today's ChannelCon?

August 3-5, 2026 | Marriott Marquis San Diego Marina

Register for FREE

5 Reasons ITSPs Come to ChannelCon...

And why they keep coming back.


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1. Continued Learning

Sessions focused on topics including AI integration, scaling operations and cybersecurity strategy—grounded in real execution.


2. Conversations You Can't Get Anywhere Else

Learn what’s working—and what isn’t—from a supportive community that wins by sharing.

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3. Smart Vendor Discoveries

Find and evaluate the right solutions for your business with direct access to the latest from 160+ top and emerging vendors.


4. Tools & Resources That Pay Off

Access GTIA research, tools, trainings and education—and learn how to put them to work for your business immediately.

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5. Serious Fun

Get your 80s on at ChannelCon with a legendary party at Rady Shell featuring The Royal Machines — plus iconic special guests.

"ChannelCon gives you real actionable items that you can take back tomorrow and put in place in your business no matter how big or how small your ITSP may be.”

Brook Lee, rev.io

 

Your Membership Already Includes Access.

Now make the most of it in San Diego!

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