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San Diego August 3-5, 2026
Register Today!

New to ChannelCon—or taking another look?

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Make your membership count

Your GTIA membership includes free ChannelCon registration for your entire company. Now it’s about turning that membership into practical business value—through expert insights, real peer conversations and strategies you can apply immediately.

Register Your Team for FREE

Why ChannelCon Matters

ChannelCon brings together ITSPs, vendors and channel leaders for practical conversations around the biggest

challenges facing the industry right now—from AI and security to pricing, growth and operational maturity.

Powered by GTIA, ChannelCon continues to evolve with:

Deeper peer collaboration
Stronger ITSP focused education
Conversations about real ITSP challenges
More practical, vendor neutral content

Where ITSPs Go to Solve Real Business Challenges

ChannelCon programming is built around the operational , financial , leadership and technology challenges ITSPs are navigating today .

ITSP Challenge

What You’ll Gain at ChannelCon
Pricing & profitability confusion

Peer-tested pricing frameworks, packaging strategies and financial guidance from ITSPs solving the same challenges

Vendor ecosystem instability

Vendor-neutral insights, peer recommendations and practical guidance for managing risk and continuity

Scaling without burning out your team

Operational frameworks and real-world strategies for sustainable growth

AI pressure without clarity

Honest conversations about what’s working with AI and what isn’t

Security risk & liability exposure

Practical security guidance, peer benchmarking and strategies for building defensible practices

Difficult client dynamics

Peer insight into contracts, escalation strategies and managing challenging client relationships

Ready to experience ChannelCon?

August 3-5, 2026 | Marriott Marquis San Diego Marina

Register for FREE

Start Here: Your Fastest Path to Value

We curated a simple starting point to help new members navigate the sessions and conversations most relevant to their business.

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1. Begin with the New Member Welcome

A great starting point to meet peers, get oriented and learn how to navigate ChannelCon.

2. Take the Next Step With ITSP Success

Dive into sessions focused on practical growth, tech trends and peer-informed strategies for today’s ITSPs.

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3. Prioritize Practical Sessions

Explore sessions focused on AI, security, pricing, leadership and operational maturity.

Featured highlights:

  • Genius Café

  • AI & workforce discussions

  • Peer-led business conversations

  • Vendor-neutral strategy sessions

4. Join an ITSP Connect Group

Small-group discussions designed to help ITSPs build meaningful peer connections before, during and beyond ChannelCon. Express interest in ITSP Connect when you register.

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5. Take in the Full ChannelCon Experience

Keynotes, networking events and peer conversations designed to help you build lasting industry relationships.

Featured experiences:

You’ve Already Invested. Now Take Full Advantage.

See your membership value come to life in San Diego.

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