What is ChannelCon?
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Join Us at the Center of the Channel Universe
What to Expect at ChannelCon
Here are a few examples of what attendees found valuable at ChannelCon 2025
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Picture Yourself at ChannelCon!
The GTIA community has fun at ChannelCon! Check out some highlights from past events. You belong here.
Who’s in the Room at ChannelCon?
IT Service Providers (ITSPs)
Learn best practices for growing your technology company, gain access to the resources and understanding needed to unlock your potential in key growth areas, and participate in peer-to-peer knowledge sharing.
Vendors & Distributors
Build new relationships and enhance existing partnerships in the Technology Vendor Fair where all vendors have equal space and opportunity. And take advantage of highly rated GTIA Managing the Technology Channel training.
Industry Associates
Get to know a community of MSPs, vendors, distributors and other tech industry experts, find new partners, and create meaningful business relationships with plenty of networking and special events throughout.
Your Future is at ChannelCon
Build the Knowledge That Moves the Channel Forward
ChannelCon offers quality, highly relevant education tracks, including exclusive content based on GTIA proprietary research.
Create the Ripple That Accelerates Your ITSP/MSP Business
As the channel evolves, ITSPs and MSPs who adapt first gain the momentum that carries them further. In this track, you’ll get cutting edge sales and marketing strategies, practical growth frameworks and expert insights grounded in GTIA research. Walk away with actions that create measurable impact across your customers, operations and bottom line.
Strengthen Your Defenses
A resilient security posture doesn’t happen in isolation; it gains power when embedded across your entire organization. Learn from top cybersecurity leaders how to anticipate threats, respond proactively and build a culture where every employee contributes to a more secure channel. The stronger your strategy, the stronger the impact that expands across the ecosystem.
Cultivate Better Partnerships for Better Outcomes
Today’s most successful vendors and ITSPs aren’t just building tools—they’re building trusted relationships. This track dives into how to collaborate with partners, have more meaningful technical and business conversations, and co create solutions that scale. When partnerships thrive, the impact multiplies across products, customers and the channel at large.
Build Talent That Lifts Your Business
Attracting, developing and retaining top talent is one of the most powerful waves of transformation you can create. Hear from GTIA leaders and workforce experts on strategies to engage your teams, grow emerging leaders and prepare your organization for what’s next. Stronger talent leads to stronger companies—and a stronger IT channel.
See What IT Channel Professionals Say About ChannelCon
"ChannelCon 2025 was so much more than just a conference! Of course, the presentations and training sessions were insightful, but what truly stood out was the networking. From inspiring conversations to a fantastic party that made connecting even more enjoyable, it created the ideal environment to strengthen existing relationships and spark new ones.”
Michaela Novakova
Channel Account Manager
“ChannelCon is the best source of education and networking in this industry—hands down.”
Kris Blackmon
Director of Partner Marketing
“ChannelCon is the place to be if you want to grow your MSP business and grow your network. Better get on board because you’re missing the best thing out there.”
Corey Kirkendoll
CEO
“ChannelCon is amazing. We get to meet all different types of vendors. The content just keeps you at the edge of your seat and you make some great relationships.”
Michael Goldstein
Market President
“I tell people to attend ChannelCon because of the ‘everything’ that’s there. By that I mean all of the incredible opportunities for connections and camaraderie for technology professionals to grow their businesses and keep pace with what is happening now.”
Dr. Georgette Fraser-Moore
Executive Transformation Project Consultant
“The knowledge base and learning how the MSP industry works can be overwhelming—it was for me. ChannelCon does an incredible job of making it feel manageable and helping to break down the learning curve. If you’re considering going to ChannelCon for the first time, go. You won’t regret it.”
Louis Bagdonas
Vice President, Operations
“There’s a wealth of content, a wealth of experience that come to ChannelCon.”
Vicky Bruns
Chair, GTIA Channel Development Advisory Council
“ChannelCon is where vendors have a chance to really give back and create impact in the community. It’s one of the only places you can do that without bias.”
Rafael Sanguily
Vice President, Sales & Marketing
“GTIA provides opportunities for vendors to showcase their products through booths and provides the opportunity for vendors to present on key topics to the community. This offering is a huge benefit and value add to vendors, who should take full advantage of these opportunities.”
Vince Crisler
Chief Strategy Officer
Real Voices, Real Impact
BetterWorld Technology is proud to be Trustmark Assured by GTIA's Cybersecurity Trustmark. As one of the first 30 companies to earn this distinction, we've demonstrated a rigorous, third party validated commitment to industry leading cybersecurity practices.
— BetterWorld Technology (@BetterWorldTech) August 6, 2026
Our team celebrated… pic.twitter.com/QZ1jY7nuka
What’s New? GTIA Innovate Awards
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