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What is ChannelCon?

At ChannelCon 2025, you'll connect with industry experts and your peers, gain fresh insights and discover new ways technology can help us reach our highest potential—all in a vendor-neutral environment.

Save Your Spot for 2027

ChannelCon is where the IT channel convenes for real conversations, real deals and real growth. Fueled by GTIA’s trusted, unbiased insights and a community that amplifies every connection, ChannelCon gives ITSPs, MSPs, vendors, distributors and technology consultants the education, peer-driven strategies and practical tools they need to move faster and stay ahead—because your growth is our only agenda item.

Join Us at the Center of the Channel Universe

ChannelCon is where the IT channel convenes for real conversations, real deals and real growth. Fueled by GTIA’s trusted, unbiased insights and a community that amplifies every connection, ChannelCon gives ITSPs, MSPs, vendors, distributors and technology consultants the education, peer-driven strategies and practical tools they need to move faster and stay ahead—because your growth is our only agenda item.
Register Now

What to Expect at ChannelCon

Here are a few examples of what attendees found valuable at ChannelCon 2025

96%

Rate their ChannelCon 2025 Experience as Excellent or Good

92%

Very Likely or Likely to Recommend ChannelCon to a Colleague

88%

Say ChannelCon is Highly Effective for Building Meaningful Professional Connections

88%

Leave ChannelCon Feeling Inspired

87%

Say They Discover New Products at ChannelCon

83%

Say They Will Return for ChannelCon 2026

Picture Yourself at ChannelCon!

The GTIA community has fun at ChannelCon! Check out some highlights from past events. You belong here.

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Who’s in the Room at ChannelCon?

If you run, lead or support a tech services business, ChannelCon is for you. From solopreneurs to MSP owners to C-suite channel executives, anyone looking to strengthen their business, sharpen their strategy or expand their network will find opportunities that multiply long after ChannelCon ends. It’s the “secret sauce” that you won’t find anywhere else. 


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IT Service Providers (ITSPs)

Learn best practices for growing your technology company, gain access to the resources and understanding needed to unlock your potential in key growth areas, and participate in peer-to-peer knowledge sharing.

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Vendors & Distributors

Build new relationships and enhance existing partnerships in the Technology Vendor Fair where all vendors have equal space and opportunity. And take advantage of highly rated GTIA Managing the Technology Channel training.

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Industry Associates

Get to know a community of MSPs, vendors, distributors and other tech industry experts, find new partners, and create meaningful business relationships with plenty of networking and special events throughout.

Your Future is at ChannelCon

Build the Knowledge That Moves the Channel Forward

ChannelCon offers quality, highly relevant education tracks, including exclusive content based on GTIA proprietary research.

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Create the Ripple That Accelerates Your ITSP/MSP Business

As the channel evolves, ITSPs and MSPs who adapt first gain the momentum that carries them further. In this track, you’ll get cutting edge sales and marketing strategies, practical growth frameworks and expert insights grounded in GTIA research. Walk away with actions that create measurable impact across your customers, operations and bottom line.

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Strengthen Your Defenses

A resilient security posture doesn’t happen in isolation; it gains power when embedded across your entire organization. Learn from top cybersecurity leaders how to anticipate threats, respond proactively and build a culture where every employee contributes to a more secure channel. The stronger your strategy, the stronger the impact that expands across the ecosystem.

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Cultivate Better Partnerships for Better Outcomes

Today’s most successful vendors and ITSPs aren’t just building tools—they’re building trusted relationships. This track dives into how to collaborate with partners, have more meaningful technical and business conversations, and co create solutions that scale. When partnerships thrive, the impact multiplies across products, customers and the channel at large.

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Build Talent That Lifts Your Business

Attracting, developing and retaining top talent is one of the most powerful waves of transformation you can create. Hear from GTIA leaders and workforce experts on strategies to engage your teams, grow emerging leaders and prepare your organization for what’s next. Stronger talent leads to stronger companies—and a stronger IT channel.

See What IT Channel Professionals Say About ChannelCon

"ChannelCon 2025 was so much more than just a conference! Of course, the presentations and training sessions were insightful, but what truly stood out was the networking. From inspiring conversations to a fantastic party that made connecting even more enjoyable, it created the ideal environment to strengthen existing relationships and spark new ones.”
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Michaela Novakova

Channel Account Manager

SYCA
“ChannelCon is the best source of education and networking in this industry—hands down.”
Kris Blackmon_testimonial

Kris Blackmon

Director of Partner Marketing

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“ChannelCon is the place to be if you want to grow your MSP business and grow your network. Better get on board because you’re missing the best thing out there.”
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Corey Kirkendoll

CEO

5k technical services
“ChannelCon is amazing. We get to meet all different types of vendors. The content just keeps you at the edge of your seat and you make some great relationships.”
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Michael Goldstein

Market President

EnTech
“I tell people to attend ChannelCon because of the ‘everything’ that’s there. By that I mean all of the incredible opportunities for connections and camaraderie for technology professionals to grow their businesses and keep pace with what is happening now.”
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Dr. Georgette Fraser-Moore

Executive Transformation Project Consultant

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“The knowledge base and learning how the MSP industry works can be overwhelming—it was for me. ChannelCon does an incredible job of making it feel manageable and helping to break down the learning curve. If you’re considering going to ChannelCon for the first time, go. You won’t regret it.”
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Louis Bagdonas

Vice President, Operations

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“There’s a wealth of content, a wealth of experience that come to ChannelCon.”
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Vicky Bruns

Chair, GTIA Channel Development Advisory Council

“ChannelCon is where vendors have a chance to really give back and create impact in the community. It’s one of the only places you can do that without bias.”
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Rafael Sanguily

Vice President, Sales & Marketing

Benji Pays
“GTIA provides opportunities for vendors to showcase their products through booths and provides the opportunity for vendors to present on key topics to the community. This offering is a huge benefit and value add to vendors, who should take full advantage of these opportunities.”
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Vince Crisler

Chief Strategy Officer

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Real Voices, Real Impact

Check out ChannelCon through your eyes! This is your ChannelCon experience, shared loud and proud.

What’s New? GTIA Innovate Awards

Congrats to our first-ever Innovate Award winners:
 
Best Internal AI Solution: Nucleus Networks
 
Best Customer AI Solution: Sentry Technology Solutions
 
The GTIA Innovate Awards are the only awards in the channel recognizing real, deployed AI solutions that deliver measurable business impact. Finalists took the stage at ChannelCon 2026 to present their work live, with winners selected through expert evaluation and peer voting, plus a $20,000 cash award for category winners.
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Key speakers

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ChannelCon 2027 Location

JW Marriott Orlando Grande Lakes
4040 Central Florida Parkway, Orlando, FL 32837

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