OAKBROOK TERRACE, Ill. – ChannelCon 2025, the Global Technology Industry Association’s (GTIA) premier annual event, is set for July 29-31 at the Gaylord Opryland Resort & Convention Center in..

Must-attend event for anyone working in the IT channel

Attending a channel conference can be a game-changer for IT service providers (ITSPs), especially smaller partners with limited resources. But without a solid plan, it’s easy to get overwhelmed or..

Attending an event is always a balance between cost and benefit. Whether it’s travel, accommodation or time away from the business, every event carries a price tag. The key question is: What’s the..

After nearly 25 years in the IT channel and hundreds of conversations with MSPs, one thing is crystal clear: There’s no single path to success. But there are common themes that show up when MSPs talk..

Maybe you’ve seen this before. The partner campaign looks perfect on paper. Sharp messaging, clear value proposition, all the specs in the right places, addressing a real ITSP or MSP need. You launch..

The world is changing and so is our industry. As our business models evolve before our very eyes, the importance of a trusted peer community has never been more paramount. If you are in the IT..

If there is one thing everyone in the IT channel has in common, it’s our ability to adapt and conquer as our industry evolves. After a successful rebrand of our association and an exciting CEO..

ChannelCon, powered by the Global Technology Industry Association (GTIA), is the premier event for professionals in the IT channel. Only at ChannelCon can you plug into 60+ concurrent sessions and..

If you’ve ever been to an industry event, you understand the benefits. You get to take (some) time away from your daily responsibilities to tap into more thoughtful conversations, like:

We all work in technology, and we all get excited about how technological innovations are shaping the future in real time. But we also understand that technology doesn’t replace human connections. In..